The advantages of lighting in the retail sector and retail business

Today, franchise chains, department stores, food and textile supermarkets and hypermarkets are facing many obstacles to becoming efficient. New consumption habits and increasingly more aggressive competition has required those responsible for these businesses to continuously look for ways that enable them to optimise their management, bring down operating costs, create a special environment for the brand and display the products in the best light.

In terms of profitability, many retail trade and high volume retail sector experts have highlighted the role of good lighting, and thanks to LED technology, it is possible to reduce the operating costs of commercial premises.

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Faced with of the increasing price of energy, small businesses are finding it difficult to balance their books, as they cannot simply increase their turnover. In such cases, LED offers an opportunity to achieve a marked reduction on the electricity bill, bringing it down by up to 60% compared to traditional lighting systems. Similarly, maintenance and the service life of the lamps are factors that must also be taken into account, and once again, LED is the best option as it lasts much longer than former solutions.

LED lighting moreover plays a decisive role in the creation of a special environment. Clothing brands are increasingly based on the “Visual Merchandiser” to create a unique retail experience in their shops. Thanks to LED solutions for retail sale, shoppers are placed at the centre of a world that reflects the value and positioning of the products.

Thanks to the chromacity of GE’s LED solutions, this improved visual perception is also very important in the area of food sales, as it can optimise the presentation of fruit, seafood or meat.

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LED luminaires are among the most efficient from the energy standpoint, significantly reducing energy consumption and CO2 emissions. Thanks to the extensive range of solutions from GE Lighting for the sales areas of both large hypermarkets and small retailers, many clients have already put into place systems that have allowed them to reduce their operating costs.

The natural food brand Vitamin Cottage, specialising in the distribution of organic products, installed the LED Albeo solution in its supermarkets. This decision has saved more than €200,000 per year, as well as improving the fruit and vegetable display.

Another example is the Intermarché supermarket in the city of Frontón in France, that took the decision to install GE Lighting’s Infusión modules in three of the most demanding areas in terms of product development: fruit and vegetables, wine and textiles. Not only has a heightened visual perception been the determining factor in opting for this solution; it has also brought down energy consumption by 50%, with a considerable reduction in maintenance and an appreciable improvement in terms of system safety.