Automakers shift gears to advance their electrification strategies

FuturENERGY September-October 2020

Los fabricantes se ponen las pilas y avanzan en sus estrategias de electrificación

Before the coronavirus crisis shook the world, 2020 had been designated by many expert voices in the sector as the year of e-mobility. However, the slump caused by the imposition of global lockdowns has resulted in a downgrading of market growth forecasts. Just last May, in the report “Long-Term Electric Vehicle Outlook” from Bloomberg NEF forecast an 18% fall in sales of electric vehicles in 2020. However, this fall is expected to be temporary, and long-term prospects from this company remain unchanged. As this same report reveals, electric models will account for 58% of new global passenger car sales by 2040, representing 31% of the entire automotive fleet.

Automakers have been committed to e-mobility for some time and many are now offering an interesting range of electric and/ or hybrid vehicles, with models in different product segments, compacts, sedans, SUVs, vans, etc. 2020 has seen and will continue to see the arrival of a good many new models onto market, some of which are seeing their first ever launch into the 100% electric market by their respective parent companies. Here is an overview of some of the latest innovations from the leading automakers.

One such case is the Honda e, the first vehicle to be made by the Japanese company with a specific platform for electric vehicles (EVs). The Honda e is the launch pad for the make’s Electric Vision strategy in Europe, which represents a commitment to a more sustainable range of models. This aim will translate into every major Honda model in Europe incorporating combined electric transmission by 2022, three years ahead of the initially forecast target for 2025, proof positive of the confidence that Honda has in its tried and tested hybrid and electric technology.