Saudi Arabia represents one of Himoinsa’s main Middle East markets. According to recent reports published by TechSci Research, the diesel generator set market in Saudi Arabia will reach $709 million by 2020. In addition to these positive market forecasts are the recent sales figures for the company in Saudi Arabia. In the past 19 months, Himoinsa generator sets represent a 7% share of the total market for generator sets in Saudi Arabia.
Construction on the bridge linking Bahrain with Saudi Arabia, as well as the construction of the Makkah-Medina high speed railway, have employed Himoinsa generator sets. Most of the generators sold in Saudi Arabia have been distributed to rental companies, as well as lighting towers, increasingly requested by rental firms. In the past two years, Himoinsa Middle East has sold more than 600 lighting towers in the region; 30% of them in Saudi Arabia.
Himoinsa works in the region through its distributor FAMCO, which began to made significant inroads into the Saudi Arabia market in 2013. “In the past 19 months, 33% of sales of Himoinsa generator sets in the Middle East correspond to Saudi Arabia”, says Guillermo Elum, Sales and Marketing Director in the Middle East, Africa, Latin America and Europe, who describes Saudi Arabia as “one of our major markets in the region.” While the construction sector has been one of the most important for Himoinsa, the company is now focusing its attention on the telecommunications, residential and industrial sectors. Areas for which the company offers innovative energy solutions.
The figures speak for themselves. By 2020 it is expected that 429 billion kW will be generated in Saudi Arabia. During 2014, the residential sector alone represented 30% of the market of diesel generator sets in Saudi Arabia, according to TechSci Research, in its report which highlights the North, Centre and West areas of Saudi Arabia as those with the greatest demand for generator sets. These areas alone represented 56% of the diesel generators market in Saudi Arabia in 2014.
Himoinsa Executive Director, Lydia Gracia, stated that the key to the success of the company in Saudi Arabia lies in the flexibility of the company when it comes to adapting the product to the needs of a special market, among others, due to its extreme weather conditions. “We are prepared to work in extreme conditions, withstanding temperatures of 50 ºC. Desert areas require special working conditions, as at certain times of the day it can be humid but always dusty, factors that could damage the genset’s filters and therefore affect its operation.”
Himoinsa generator sets headed for desert climates are designed with tropicalized radiators with double varnish and anti-condensation resistance. The alternator air filters are specially treated to prevent dust from entering and to ensure uninterrupted power supply.